A Proposal for Out the Door
You built the shortest route between a driver and a dealership. This is the work of making a stranger find it, believe it, and tell somebody.
You did not build this from the outside. You asked the question nobody was saying out loud, which was why anyone is still calling dealers one at a time, and Matt answered it in code. What runs now is a live auction. A person names the car, picks a window, and watches dealers compete in the open for an out-the-door number. Their name is held back until they pick a winner. The store pays nothing to be in the room.
Delivrd sells a person. You built a system. That is the whole difference, and almost nobody can see it yet, because a system arrives with no face, no voice, and nothing for a stranger to trust in the 4 seconds they give it. Supplying those is the work. We find the language and the look that make what you built obvious on sight, then run the engine that puts it in front of people until the market knows the name.
Your words, on our call
This is that answer, in two pathways built together. You told us the piece that matters most is the one that reaches people: the content, the funnel, and the path from a single view to a car bought through the platform. So that is where this proposal puts its weight. The first pathway lays a lean, essential ground. The second is the engine.
Scroll to see the whole crossing
Roughly 80 million cars will be bought this year, and almost every buyer will take the long way, because it is the only route they know exists. You built the short one. Everything in this proposal exists to shorten the distance between that fact and a stranger knowing it.
17 years on the floor and in the general manager's chair. An audience in the automotive community that shows up for what you have to say. A read on where the money in a store actually sits, and the rarer half of that, which is a willingness to say it out loud with a camera running.
Quick Technologies, and a string of home services companies he rebuilt around his own software. Real time data is his specialty, which is exactly what a live auction is. He built the dealer side to work the way a dealer already does, so nobody needs retraining. Another developer quoted a couple of million. It came in under $3,000.
22 years in automotive across the vendor side, the agency side, and contract work with General Motors. Dealer side digital, and the numbers under it. She knows what a store will actually sign, and why most of what reaches a dealer dies on the desk. That is the difference between a list of stores and a network of them.
The product is built, the industry is known, and the numbers are covered. What is left is a different craft entirely: earning a stranger's trust before a single one of you gets to speak to them.
Speed and care is the product. Trust is the reason anyone tries it.
Outer Presence
The ground everything lands on. The base brand kit, the website, and the search position, built lean and built right.
This part is essential, for two kinds of people. The first is everyone the funnel sends your way. When a driver taps through from a video or an email, the site they arrive on has to amaze them and make them feel helped within seconds, or the attention it took to get them there is wasted. The second is everyone searching for a car right now, who will only ever find Out the Door if the site is built to rank.
So the foundation stays, scoped to its base: the brand kit, the website, and the SEO and AI search work underneath them. It matters, and it is no longer where most of the work lives. Now it is time to build the engine.
Focused working calls to settle what Out the Door is, who it is for, and why a person should believe it, gathered into one context document that every later piece draws from. Enough to decide the brand properly, without a long runway before anything gets built.
A wordmark and symbol that hold at favicon size and in the corner of a video, custom typography, a color system with roles assigned, and the core messaging: the one line, the dealer version, and the driver version. Plus the video essentials, caption styling, covers, and end cards, so the content is recognizably yours from the first post.
A full custom build: home, how it works, buying, selling, for dealers, the blog, and contact, with every word written for you. Built to receive the people the funnel sends, so a driver arriving from a video understands it on sight, and designed around the seam where a person crosses into a live auction on the platform Matt built.
Site architecture, schema, metadata, internal linking, page speed, and a blog built to rank from day one. Laid at the base because it cannot be added later without rebuilding what sits on top of it. The target: somebody searching how to buy a car without setting foot in a dealership finds Out the Door first.
More people now ask an assistant than open a search bar. We structure the site, the entity data, and the content so that when someone asks where to get out the door pricing from several dealers at once, Out the Door is the answer.
The main work. 20 pieces of content a month and the full funnel behind them, from a stranger's first view all the way to a car bought through the platform.
A following is rented. An email list is owned. And a list that trusts you is the shortest route there is to somebody starting an auction. This pathway runs that whole route end to end: what you say on camera, the conversation that opens when someone comments, the free value that earns their email, the emails that keep earning their trust, and the moment they name a car and let dealers compete for it.
Organic first, always, and not out of principle. We have taken an account from 2,000 followers to 210,000 in under two months and sold out a six figure offering while it happened. It works because of data, not reach. A thousand organic views tell you which hook and which topic move people. Paid spend applied to that is a multiplier. Paid spend applied without it is tuition. And it is cheap to be early here, because most of your competition is still treating social as a place to post inventory.
Scroll to see both lanes
Two different shapes, because they are two different problems. The top lane is a funnel because the audience is infinite and cold. The bottom lane is a list, because the dealers are a countable set of people who can be reached by name.
Dealers are a sales problem, and you already own that channel: a finite list of named stores, Lisa's 22 years, and an automotive audience that is largely dealers already. That side needs a page, a deck, and phone calls, and it is Lisa's corner rather than ours.
Drivers are the audience this pathway is built for. There is no list of them and they cannot be called. They arrive through the feed, through search, through an assistant, or not at all, and what decides it is whether the work is good enough to travel. So the funnel starts now, rather than the month you need it.
This is how we build the growth track for the clients we run it for, broken down stage by stage. We handle the whole flow, from the content all the way through email marketing to a person using the platform to buy a car. Every stage hands the next one something it needs, so the pieces behave like one system rather than five separate jobs.
Short form video produced and edited to a standard dealer content never reaches. Enough volume to learn quickly what moves people, and enough consistency for the platforms to start carrying the account on their own.
You never sit down to film wondering what to film. Every cycle we bring topics ripe and ready, pulled from what is moving that week, from your comments, and from what performed last time, and you add the ones only 17 years would surface. Full scripts where the topic is technical, a hook and three beats where it is not, nothing at all on the days you would rather just talk. We always bring the first line, because the first line is most of the job.
We set up the filming space with you: camera position, light, sound, and a corner that is always ready, at home or on a lot. We spec it, you buy it once, and from then on filming costs nothing but time. Press record, say your piece, drop the file.
Every piece cut, graded, captioned, and sound treated, in a style we develop together in the first week and then hold. Film in batches and we move through them quickly, with edits back in 24 to 72 hours depending on length, so a take about something happening this week still lands this week.
Each caption written twice over: once for the person reading it, once for the index. In your voice, so a piece keeps surfacing months after it posted rather than dying the day the feed moves on.
Nothing gets shelved. Your personal account keeps the opinion and the face people already trust, and it will stay the faster of the two, because every platform here quietly favors a person over a logo. The company account keeps the mechanism and the proof. One session feeds both, cut differently.
Cadence, format mix, hook structure, and how each piece sets up the next. Instagram leads for this audience. TikTok, Shorts, and X get the same work repositioned for how each platform behaves, not one file dropped in four places.
Hooks, openings, lengths, covers, and posting windows run against each other continuously, and what wins feeds the next batch instead of a report nobody opens.
Free value for anyone thinking about a car: what an out the door number actually contains, how to read a dealer's first offer, what a trade is really worth, how to buy without setting foot in a store. Designed to the standard of something you would charge for, so the thought lands on its own: if this is free, what is the service like.
Comment to DM, and the best way there is to turn social media content into an email subscriber. Somebody comments a keyword, and within seconds they are in a conversation that reads like a person rather than a bot. Keyword, copy, branching logic, and A/B tests on every branch, built end to end. It ends with them holding the guide and you holding an address on your own list that you can keep marketing to.
Every address arrives tagged by the exact piece and topic that brought it in. Welcome sequences, nurture sequences, and campaigns that keep giving before they ask, so by the time somebody needs a car, Out the Door is already the obvious way to buy one.
Somebody who came in through a trade in guide is sent something different from somebody reading about first offers. The list is organized by what each person actually cares about, so every email lands as useful rather than as noise.
The step that matters most: somebody opens an email, taps through, names the car, and starts an auction. We build that path on purpose, with campaign and landing pages that hand people into the platform ready to begin, and we watch where anyone stops so the path keeps getting shorter.
Landing pages, campaign pages, and magnet pages designed and built as the strategy calls for them. The site keeps growing with the funnel rather than freezing on launch day.
The whole flow drawn as one picture: every path from a stranger watching a video to a car bought through Out the Door, so all three of you are looking at the same machine and can see exactly where it is working.
A Notion workspace built to run the engine: a video content tracker that moves every piece from idea to script to filmed to edited to posted, the magnet library, the automation map, and the performance log. Walked through on video, and yours to keep.
Retention, follower to email conversion, magnet claim rate, sequence opens and clicks, and the number that outranks all of them: how many people started an auction and bought a car.
Everything above is how we build this for clients who need the full funnel. To really dial in what Out the Door needs from it, we will get on another call dedicated to this track: the accounts, the volume, who is on camera, what drivers need to hear, and what the platform needs from the funnel at the moment someone arrives. That call is where this becomes yours.
The foundation and the engine start together. The site is built to receive the people the content sends, and the content starts earning attention while the site is being built, so neither one waits on the other.
What it asks of you is small and specific: the call on the growth track, time in the sessions from all three of you where it makes sense, access to what already exists including the tool, and a filming rhythm we set together.
Before anything is produced, we get very clear together on what this track needs: the accounts, the volume, who is on camera, and what the funnel has to do for the platform. The first strategy session follows.
The sessions and the brand kit begin, the video setup goes in, and the first filming cycle happens. The first pieces are spent locking a style that is unmistakably yours, and then we go to volume.
Lead magnets designed, ManyChat live and tested, and email set up so every address is tagged from the first one. From here every piece of content stops being a view and starts being an asset.
The website goes live with base layer SEO and AI search underneath it, and the emails start handing people into the platform ready to name a car and start an auction.
Testing never stops. When the organic data says clearly which hook, topic, and format move people, paid spend becomes a multiplier on a known number rather than an experiment. That is the moment ads earn their place, and not before it.
Different industries, the same discipline underneath. Best opened on a computer for the full experience.
Strategy sessions, the base brand kit, and the custom website with copywriting, base layer SEO, and AI search built in.
Open to payment plans. This is a genuine cut, made for accessibility and so both of these essential tracks can be built together.
20 pieces a month with creative direction, the video setup, full production and editing, and posting on a dialed in strategy, plus lead magnets, ManyChat, email marketing, and the full funnel through to a car bought on the platform.
The full funnel system and the content creation, together.
I believe it is essential that we get on another call to get very clear on what the growth track needs. These numbers are where we begin, and once we have that clarity between us, we can adjust the pricing accordingly.
Bank transfer by ACH is preferred wherever possible, because card processing takes a percentage that is better spent on the work. If a card is the right call, that is completely fine, just let me know first so we can handle it properly.
There is a better way to do this. You already built it.
Take it to the three of you. The next step is our call on the growth track, so we can get very clear on what it needs. Say the word and it goes in the calendar.